17 Year Old Crushes it On Line by Getting Clickbank Affiliates to His Product

In this episode of Affiliated, co-hosted by Thomas McMahon and Lauren Lee, they are joined remotely by Benjamin Wong, the senior director of e-commerce business at Kidpreneur. Kidpreneur is a company that empowers kids worldwide through books, courses, and events related to entrepreneurship. Benjamin himself started his entrepreneurial journey at the age of 11 by selling avocados and later got involved in stock trading. He then started a podcast and worked with Adam and Matthew Toren, the founders of Kidpreneur, before taking on a leadership role in the company.

Benjamin shares his insights on entrepreneurship, highlighting that many adults and even some kids make the mistake of starting a business just for the sake of it, without considering the viability or purpose behind it. He emphasizes the importance of starting with a project or a prototype before diving into the legal aspects of setting up a business. For kids, Benjamin believes that entrepreneurship should be fun and not just another extracurricular activity or chore. He encourages parents to make entrepreneurship enjoyable for their children to foster a positive mindset towards it.

When it comes to affiliate marketing, Benjamin mentions that he learned about it through Google searches and his exposure to business discussions in his family. He explains that affiliate marketing was a priority for Kidpreneur due to the high demand from people wanting to share their products. Benjamin researched successful affiliate marketers and learned from their strategies to develop a simple and effective affiliate marketing system for Kidpreneur.

Overall, Benjamin’s experience as a kidpreneur and his passion for teaching entrepreneurship to kids make him a valuable resource in the field. His insights shed light on common misconceptions about entrepreneurship and the importance of making it an enjoyable experience for children.

In this part of the video, the speaker discusses their experience with affiliate marketing and how it has become a major part of their customer acquisition flow. They mention that their main customer acquisition flow is through Facebook ads, but they have recently started using ClickBank for affiliate marketing.

The speaker explains that affiliate marketing is a completely different world compared to Facebook ads. It involves empowering a group of people to promote their product and requires creating resources for affiliates. They mention that they hope affiliate marketing will become a significant traffic source to supplement their Facebook ads.

When evaluating affiliates, the speaker emphasizes the importance of aligning audiences. They believe that the best affiliates are not necessarily the biggest ones, but rather those with an engaged audience that aligns with their target audience. They mention that it can be challenging to find affiliates with a massive audience but little alignment, as it can lead to underperforming results.

To find affiliates, the speaker recommends leveraging existing customers and sending them emails to invite them to join the affiliate program. They also suggest looking for blogs, podcasts, and YouTube channels in their niche and reaching out to them organically.

The speaker admits that they had misconceptions about affiliate marketing, particularly regarding the motivation and enthusiasm of affiliates. They were surprised by how passionate and motivated many affiliates were to share their product.

In terms of successful campaigns, the speaker mentions that their certified educators program, which consists of their most engaged customers, has been a successful affiliate audience for them. They find that these affiliates, who often have physical locations or large existing audiences, seamlessly embed their product and generate good revenue.

As for friction points, the speaker mentions that they are still early in their affiliate marketing journey and have not yet figured out all the areas that need improvement. However, they anticipate that optimizing their landing page specifically for affiliate audiences will be a challenge in the future.

In terms of monitoring affiliate campaigns, the speaker finds the built-in reporting tools provided by ClickBank to be useful. They do not mention any other specific tools or data points they use for monitoring affiliate campaigns.

In the video, the speaker mentions that a good tool for many affiliates is a heat map tool that can be embedded in a landing page. They don’t mention a specific tool, but they recommend using heat map tools to improve engagement and conversion rates. They mention Clarity, a heat map tool owned by Microsoft, as a good option.

The speaker also discusses commission levels for affiliates. They have two main commission groups: a general group that offers a 25% commission and a higher volume group for affiliates with a large audience or a successful track record, which offers a 50% commission. The commission levels were determined based on market standards and what would be fair for affiliates.

When it comes to evaluating campaigns and affiliates, the speaker mentions using heat map tools to analyze landing page performance and identify areas for improvement. They also mention that they are still early in the process and don’t have a lot of data on what has worked best for them yet.

One concern the speaker mentions is the lack of control over what affiliates are doing to promote their products. They acknowledge that there are affiliates who may use creative methods to promote, and they want to ensure that these methods align with their brand and values. They mention the importance of trust and communication with affiliates to address any concerns or issues that may arise.

The speaker also briefly mentions some of the businesses that kids have created through their education series. They mention a book about bullying, jewelry businesses, a vending machine business, and a purse business. They highlight the creativity and variety of businesses that kids have been able to create through their program.

Overall, the video provides insights into the tools and strategies used by affiliates, as well as the commission structure and evaluation process used by the speaker’s company.

In this part of the video, Ben Wong, the CEO of Kidpreneurs, talks about the different products they offer. He mentions that they have a bundle of four digital products that take kids through the initial stages of entrepreneurship. The bundle includes the “Carepreneur” book, which teaches kids about entrepreneurship and profit, as well as step-by-step instructions for creating their own business. It also includes an audio book and a book with 50 creative business ideas for kids. Ben also mentions that they have an online academy called Cur Academy, which offers a suite of online courses on entrepreneurship and other topics like creating content on social media and garage sale flipping.

When asked about how he balances his time as a 17-year-old CEO, Ben explains that he prioritizes spending time with his family and maintaining his health. He also mentions that he is good at understanding which tasks require creativity and energy, and which tasks don’t require as much effort. This helps him manage his time effectively and focus on what needs to be done.

Ben concludes by saying that the best place to find Kidpreneurs is on their website, kidpreneurs.org, where people can learn more about their products and the academy. He expresses his gratitude for being invited to the podcast and encourages listeners to check out their affiliate program. The hosts also commend Ben for his maturity and outlook on entrepreneurship.