Buyer Keywords - Buyer Intent Keywords

Buyer Keywords to Target in Your Paid Ads or Blog Posts

Let’s Get More Efficient. Ever Hear of 80/20 Principle? Let’s Focus on the 20% that Brings 80% of the Results by Using Buyer Keywords.

How do you use them?

Use in ads
Use in landing page
Make blog posts about each word, where appropriate one at a time. Convert to video or make videos about them.

What are buyer keywords?

Buyer keywords are specific phrases or words that customers use when searching for products or services online. They are typically more specific and longer than regular keywords, and are often used by people who are closer to making a purchase.

Why are buyer keywords important?

Using buyer keywords in your content marketing strategy can help you:

1. Increase conversions: By targeting the right keywords, you can attract high-quality leads who are more likely to convert.
2. Improve SEO: Using buyer keywords can help your website rank higher in search engine results pages (SERPs) for targeted searches.
3. Reduce waste: By targeting the right keywords, you can reduce the number of irrelevant leads and save time and resources.

How to identify buyer keywords

The article provides several tips for identifying buyer keywords:

1. Use customer feedback: Analyze customer feedback, reviews, and ratings to identify the keywords and phrases they use when describing your product or service.
2. Analyze competitors: Look at your competitors’ websites, ads, and social media content to identify the keywords they use.
3. Use keyword research tools: Utilize tools like Google Keyword Planner, Ahrefs, or SEMrush to identify relevant keywords and phrases.
4. Conduct surveys: Conduct surveys or polls to gather information from potential customers about their search habits and preferences.
5. Look at Google Autocomplete: Use Google Autocomplete to see what words and phrases are suggested as users start typing in the search bar.
6. Check Amazon: Analyze Amazon product descriptions and reviews to identify relevant keywords and phrases.

Best practices for using buyer keywords

Once you’ve identified your buyer keywords, the article suggests the following best practices:

1. Use them consistently: Use your buyer keywords consistently throughout your content, including titles, meta descriptions, and headings.
2. Use them in context: Use your buyer keywords in context, rather than just listing them as a series of keywords.
3. Use variations: Use variations of your buyer keywords to avoid repetition and improve readability.
4. Monitor performance: Monitor the performance of your buyer keywords using analytics tools like Google Analytics.

By following these tips and best practices, businesses can effectively identify and use buyer keywords to improve their online marketing efforts and drive conversions.

Good Ol’ Neil Put Her Down… Put down a list of buyer keywords into a PDF that is found right on the search engines. I’m not sure if Neil purposely made this public or not, but probably since he’s a marketing and WordPress master.

https://neilpatel.com/wp-content/uploads/2020/05/220-profitable-keywords.pdf

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Here is Another List of Buyer Intent Keywords

From https://nicheincomeguide.com/list/buyer-intent-keywords-list/

Generic Buyer Intent Keywords:

Product-Specific Buyer Intent Keywords:

[Product Name] for sale
Buy [Product Name]
Purchase [Product Name]
Order [Product Name]
Shop [Product Name]
Get [Product Name]
[Product Name] deals
[Product Name] discounts
[Product Name] coupon
[Product Name] promo code
[Product Name] special offer
[Product Name] bargain
[Product Name] cheap
[Product Name] affordable
[Product Name] best price
[Product Name] lowest price
[Product Name] on sale
[Product Name] clearance
[Product Name] sale

Brand-Specific Buyer Intent Keywords:

Buy [Brand Name]
Purchase [Brand Name]
Order [Brand Name]
Shop [Brand Name]
Get [Brand Name]
[Brand Name] deals
[Brand Name] discounts
[Brand Name] coupon
[Brand Name] promo code
[Brand Name] special offer
[Brand Name] bargain
[Brand Name] cheap
[Brand Name] affordable
[Brand Name] best price
[Brand Name] lowest price
[Brand Name] on sale
[Brand Name] clearance
[Brand Name] sale

Location-Specific Buyer Intent Keywords:

Buy [Product/Service] near me
[Product/Service] [City/Location]
Where to buy [Product/Service] [City/Location]
[Product/Service] in [City/Location]
Local [Product/Service] for sale

Comparison Buyer Intent Keywords:

Compare [Product A] vs. [Product B]
[Product A] or [Product B]
[Product A] vs. [Product B] which is better
[Product A] vs. [Product B] pros and cons
Alternative to [Product Name]
[Product Name] versus

Review Buyer Intent Keywords:

[Product/Brand] reviews
Is [Product/Brand] worth it?
[Product/Brand] testimonials
[Product/Brand] ratings
[Product/Brand] Customer feedback

Size/Color/Model Buyer Intent Keywords:

[Product Name] in stock
[Product Name] available sizes
[Product Name] colors
[Product Name] models
[Product Name] variations
[Product Name] options

Urgency Buyer Intent Keywords:

Limited time offer
Today only
Last chance
Ending soon
Clearance sale
Flash sale
Act now
Don’t miss out
Limited stock
While supplies last
Hurry
Time-sensitive offer

Specific Use Buyer Intent Keywords:

Best [Product/Service] for [specific use]
[Product/Service] for [problem/solution]
[Product/Service] to [achieve a specific goal]
[Product/Service] for [target audience]

Question-based Buyer Intent Keywords:

Where can I buy [Product Name]?
What is the best [Product Name]?
How do I get a discount on [Product Name]?
Is [Brand Name] offering any deals?
How much does [Product Name] cost?
Which [Product Name] is right for me?

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